The Odyssey Free Essay Example, 2500 words

16 Nov Odysseus’ Odyssey: A Saga of Love and Devotion within a Tale of Hatred and War The Odyssey, one of Homer’s world acclaimed epics, popular for its portrayal of heroism and adventure, still remains unsurpassed in the annals of the history of literature. The story, a sequel to Homer’s other epic Iliad, narrates the saga of the journey of Odysseus after the 10 year long war of Troy. It takes him another 10 years of perilous journey through hostile oceans and battles with several monsters, to finally get back to his family. In the meanwhile, back at home, his wife Penelope waits for him, trying to fend off the ‘suitors’ who are vying to marry her and access their property. While this epic poem, in a general context, is perceived as a narrative of the adventurous journey of a legendary hero back to his home after a war, it appears that Homer actually intends to illustrate the â€Å"struggle for life and survival† of a person and thereby depi cts the struggle of all humanity through this great work of literature (Sisti 31). We will write a custom essay sample on The Odyssey or any topic specifically for you Only $17.96 $11.86/pageorder now On the one hand, the author epitomizes the perils a human has to encounter in the course of a lifetime, through the voyage of a valiant hero and, on the other hand, he illustrates the values, virtues and ideals that humans must uphold in their lives. However, more important is the emotions that he deftly knits into the fabric of this epic tale to illustrate the love and devotion of Penelope for her husband Odysseus. Thus, on the surface level, it narrates a story of heroism and adventure of a legendary warrior, but on a subtle level it depicts the true love of a devoted wife, who waits for her husband ignoring all other allurements of life. Similarly apart from portraying an excellent story about adventure and love, Odyssey further contains characteristics that still make it relevant to the present generation youth. What makes a great classic is not merely the time period it was written in, but also how it can be related to the modern world and the modern people. In this same light, Odyssey also shows the coming of age of Odysseus’ son Telemachus, that is, the boy’s transformation into a â€Å"into a mature, responsible adult† (Allen 2). Without his father around, he is forced to fend for his mother and ward off the suitors who are trying to woo her. With help from the Goddess of war and wisdom, Athena, Telemachus sets on a journey determined to not only find his father, but also bring him back to the country. Reading epics like the Odyssey really require a lot of attention from the reader’s part as the story follows a wide range of characters, each with their own development as the tale evo lves.

The Secret Life of Bees Essay - 1062 Words

The Secret Life of Bees A family is a basic social unit consisting of parents and children. It is considered a group of people where one can look to for acceptance, safety, happiness and love. Families are the foundation to a human beings life because it is where one can be welcomes into the society. Individuals are nurtured and given tools so they are capable of learning and experiencing the world. Living in an unhealthy environment may impact the way someone thinks and acts physically and emotionally, in the novel The Secret Life of Bees by Sue Monk Kidd, Lily Owens, a young fourteen year old girl who lives in South Carolina, loses her mother at the age of four because of a devastating tragedy leading to her†¦show more content†¦In a matter of seconds, I knew exactly what I had to do- leave† (Kidd, 41) When Lily can no longer handle her harsh, unyielding father she decides to run away. T.Ray and Lily have a fight and T.Ray bluntly tells Lily, â€Å"The truth is, you r sorry mother ran off and left you. The day she dies, she’d come back to get her things, that’s all.† (Kidd, 39) In that moment it causes Lily to be very confused and makes her feel unimportant and unloved. â€Å"Some things were not possible in this world. Children did not have two parents who refused to love them. One, maybe, but for pity’s sake, not two.† (Kidd, 41) When Lily hears the truth about her mother did, she is outraged by this statement and she runs away. Lily writes a note to T.ray telling him not to bother looking for her. She decides to sneak Rosaleen out of the hospital before she returns to the jail and they run off to Tiburon, South Carolina. Lily hates her father and with the choices she makes, in a matter of time, Lily is forced to be responsible for herself and Rosaleen, she must learn how to be independent. Lily and Rosaleen will take a journey that will change their lives and shape their future forever. Lily who loses her mo ther at a very young age of four shapes her life around the indistinctive memory of her mother’s death. Lily has been profoundly affected by her own mother’s death; she believes that living with someone else’s death can be more painful than dying.Show MoreRelatedThe Secret Life of Bees Essay1209 Words   |  5 PagesThe Secret Life of Bees In Sue Monk Kidd’s novel The Secret Life of Bees there is a psychological allegory present, which is proven by the characters in the story. The psychological allegory is based on the theory by Sigmund Freud, this theory states that in the human brain there is three major psychological portions, the id, the ego, and the super ego. The id is the portion that induces selfishness and hatred and other â€Å"bad† actions, the super ego is the opposite of the id, putting othersRead MoreThe Secret Life of Bees Essay793 Words   |  4 PagesHannah Boyer Mr. O’Mara English IV; Period B 8/25/08 The Secret Life of Bees Bees, honey, the Black Madonna, the 1960’s, the power of women, what do all of these things have in common? All of these things are what one would think of when reading the book, The Secret Life of Bees. Those who have read The Secret Life of Bees know that it is not a book about different kinds of bees and how bees live their lives, but it is a book about a poorly treated girl named Lily who runs away fromRead MoreThe Secret Life Of Bees Themes Essay1585 Words   |  7 PagesThe Civil Right Act occurred in 1960 which allowed African-Americans more rights. In the novel The Secret Life of Bees many characters challenges and uncover the meaning of accepting taboo ideas. Set in 1964, Sue Monk Kidd’s The Secret Life of Bees suggests that accepting taboo actions does not necessarily compromises a person’s moral compass and can lead to an awareness and understanding of the world. Kidds foster the idea that racism is to be acknowledged. In the first couple of chapters ofRead MoreThe Secret Life of Bees - Critical Essay1764 Words   |  8 PagesKathy Holcomb Prof. Robert Weber English 112 April 14, 2009 The Secret Life of Bees Critical Essay Sue Monk Kidd has carefully crafted a book rich in symbolism with special emphasis on bees. Each section’s heading features the inner workings of this communal society (Emanuel, Catherine, B. 3). An epigraph at the beginning relating to bees sets the tone for the each chapter. The first chapter epigraph states: The Queen, for her part, is the unifying force of the community; if she is removedRead MoreThe Secret Life of Bees Movie Review Essay630 Words   |  3 Pages â€Å"The Secret Life of Bees† Movie Review â€Å"The Secret Life of Bees† is a movie that takes us through the incredible journey of a young girl named Lily Owens. She grows up with the horrible memory of the day she accidentally killed her mother. She and the family maid who has tried to fill the empty void as her mother, Rosaleen, escape the mistreatment that Lily receives from her father, T-Ray. After Rosaleen heard the news on T.V. about the Civil Rights Act being passed, she decided to takeRead MoreSecret life of bees 2 and 3 Questions Essay1424 Words   |  6 PagesLily? What does Lily’s misunderstanding of August’s intent reveal about her? (See also page 108 and 287.) The young nun Beatrix got tired of being a nun because of all the chores and rules she had to live by so one day she ran away. She thought her life would be better but felt lost roaming around the streets. After years of roaming around, she went back to the convent and Mary had been standing in for her all this time. I believe August tells Lily about Beatrix the nun not only to make Lily trustRead MoreThe Secret Life of Bees by Sue Monk Kidd Essay896 Words   |  4 PagesRacism: Then and Now. The Secret Life of Bees by Sue Monk Kidd is a book discussing the internal strife of a young white girl, in a very racist 1960’s south. The main character, Lily Owens, faces many problems she must overcome, including her personal dilemma of killing her own mother in an accident. Sue Monk Kidd accurately displays the irrationality of racism in the South during mid- 1960s not only by using beautiful language, but very thoroughly developed plot and character development. KiddRead MoreKitchen By Banana Yoshimoto And The Secret Life Of Bees Analysis1375 Words   |  6 Pagesstory cooperate to create. Without centralized topic, a story contains just discretionary occasions and characters. In both Kitchen by Banana Yoshimoto and The Secret Life of Bees by Sue Monk Kidd readers view the ideas of death and emptiness, as well as the effects of being nurtured by someone different from mothers. Furthermore, in this essay readers will look more into these themes and compare and contrast them with each other and with the views of readers like you and me. Mahoko Yoshimoto, knownRead MoreTo Kill a Mockingbird Essay892 Words   |  4 PagesMockingbird Essay The Dictionary defines prejudice as, â€Å"an unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason.† There has been prejudice known throughout history, mostly against the blacks during and before the time of Martin Luther King Jr. In The Secret Life of Bees by Sue Monk Kidd and To Kill a Mockingbird by Harper Lee there is clear evidence of prejudice against the blacks. In both of these novels, the readers are shown that Rosaleen Daise (The Secret LifeRead MoreSue Monk Kidd : A Memory Of The Past1633 Words   |  7 Pageswrite her novel The Secret Life of Bees by the dreadful experiences she faced during her childhood, an early passion of literature, and finally her exploration of religious beliefs. Her childhood was most notably affected in the summer of 1964, when she witnessed public cruelty to blacks that, no doubt, haunted her for the rest of her life. Clearly, her first hand experiences that summer played an important role of setting it as a Civil Rights backdrop in The Secret Life of Bees. Sue Monk Kidd’s dreadful

Marketing Consumer Behavior for Cadbury Marvelous Creation

Question: Is Cadbury the Famous Brand for Every Customer? Answer: Brand overview Cadbury is the famous chocolate company among the people of world. Now, Cadbury has revealed a new chapter of joy i.e. Cadbury marvelous creation. The marvelous creation is another innovation of the Cadbury. After the success of Cadbury dairy milk, the marvelous creation will be available in new flavors i.e. in the Jelly popping candy and Cookie Nut crunch. The creation of Cadbury marvelous creation is different with the different pieces in various sizes. This report focuses on the brand audit of the Cadbury marvelous creation to analyze the success of the company in the market. Cadbury is the brand name among the customers which is the first choice of customers in any kind of celebration and occasions. Brand audit of Cadbury marvelous creation is given below (Reynolds, 2013). Brand target psychographic profile The target audience for the Cadbury marvelous creation is young children having age of 5 to 12. Basically, the company targets all kinds of customers such as male, female old and new. Cadbury marvelous creation uses psychographic segmentation to attract the customers. By providing Cadbury marvelous creation in various flavors, company is able to attract children. Basically, psychographic segmentation is based on the thinking, feeling and the selection of the brand or product. So, Cadbury marvelous creation wins the market and becomes essential part of the lifestyle of the customers as the loyal brand. The psychographic segmentation is done on the basis of decision and the occasion of the customers (Haseeb, 2016). Cadbury marvelous creation associative network analysis Target of the Cadbury is the children who love the chocolate. The company has understood the concept of chocolate as children love flavor. So, after the success of dairy milk and dairy milk silk, Cadbury launched the new concept of Cadbury marvelous creation with the flavor of banana, nut and jelly with the composition of roasted nuts, caramel and biscuit crunch. The chocolate now considered as product to relieve the stress while working or studying. Cadbury has provided some benefits of the chocolate such as chocolate is good for heart, brain and makes feel better. By these features, Cadbury got success in attracting the customers of all age group (IPA, 2012). Figure 1: Mind Map in Cadbury Brand positioning strategy The brand positioning strategy of Cadbury marvelous creation can be analyzed by various factors- Product- Cadbury marvelous creation is the combination of new flavor of chocolates. Those are sugar-coated candy pieces which attract the children. To attract more customers in the various groups, there are many variations in the chocolate having composition of nuts, biscuits and caramel. Place- The Cadbury marvelous creation is available at every place such as super stores, shop, baker shops and even media stores. By providing marvelous creation, the aim of the company is to provide unique eat experience of chocolates to the customers. Promotion- Cadbury marvelous creation adopts press media and electronic media to attract the customers for chocolates. Promotion is the important part of the brand and in this manner; company provides discounts on various occasions in the marvelous creation. To attract the children, the company has made various types of ads and to encourage youths, company hires superstars for advertisements (The economist, 2010). Figure 2: Promotional tools (Source: Kerin, Hartley Ridelius, 2013) Brand characteristics- Cadbury marvelous creation has positioned itself in all over the world as the perfect appearance of family friends and love etc. By the various campaigns, marvelous creation has positioned itself as the impulsive brand among the customers which is carefree and is for special moment of the life. In the brand positioning of the Cadbury marvelous creation, there are some formation same as other Cadbury chocolates i.e. means of celebration, constant quality, consistent taste, occasional product, sharing happiness with the dear ones and Healthy (Kerin, Hartley Ridelius, 2013). Strategy elements (product, price, and place) Price Location/ distribution Packaging shape, size etc Promotion (discuss primary comms strategy) Reasonable and affordable. Based on the various products. Excellent distribution system, Every corner i.e. super stores, shop, baker shops and media stores Brighter colours, builds environmental sustainability through packaging. All shapes and size such as small blocks, large blocks and bars Press media and electronic media such as television, internet, outdoor etc. Brand elements Brand logo (promise) Brand attributes logo/colours Brand personality Most delicious and best testing chocolate, a moment of pure magic It stands for goodness, shares values such as togetherness of family, fun, reliable, and personal values of enjoyment The colour is purple with the logo of Cadbury written on it. Logo on the product in bold dairy font which shows the relation of milk in product. Best for the occasion, customers first choice at the time of any kind of celebration. Communications elements Brand visuals/ad imagery Taglines Brand Values To provide Real taste of Life in Good quality products in new flavours. Various taglines based on occasions such as Glass and a half True values, true happiness, ability to revitalize and re-energise the customers. Competitors analysis Cadbury is the brand name of the food and beverage industry. There are many competitors in this industry who are providing same products to the competitors. The two main of the Cadbury marvelous creation are Mars and Nestle (Brassington Pettitt, 2003). These companies are also famous among the customers for the taste of various chocolates. Nestle: Nestle is the famous company among the customers as it also provides good taste in the chocolate products. The company gives strong competition to the Cadbury Dairy Milk as it also has various kinds of products for the same target market. The strategy of the company is to think globally and act locally. The analysis of nestle is as follows: Strategy elements (product, price, and place) Price Location/ distribution Packaging shape, size etc Promotion (discuss primary comms strategy) Depends upon each product, Uses consumption or packaging based pricing. Developed various distribution channels such as retailer and whole seller channels Eco-friendly packing which prevents food wasting, different shapes based on products (Nestle, 2017) Smart promotional techniques with good massages. Promotion done through websites, social marketing and TV ads. Brand elements Brand logo (promise) Brand attributes logo/colours Brand personality Provide healthy and calorie free products which are easy to consume Satisfy the needs of the customers, provide good taste and quality with the aim of pure life Different colours on the different products with the logo of birds nest. Positive attitude in the best selling of most effective products Communications elements Brand visuals/ad imagery Taglines Brand Values Innovation, health and sustainability by offering faire trade products Good Food, Good life Integrity, desire of quality work, cooperation and realistic approaches (Bhasin, 2016). Mars- The analysis of Mars is as follows: Strategy elements (product, price, and place) Price Location/ distribution Packaging shape, size etc Promotion (discuss primary comms strategy) Depends upon several factors such as cost incurred in marketing, advertising etc Outlets are used to attract the target market, retail channels are used Quality packaging with safe and sustainable way, Packaging in a pillow bag Promotion by advertising, social media and website Brand elements Brand logo (promise) Brand attributes logo/colours Brand personality to provide great testing and high quality products to provide pleasure to the customers High quality chocolates in the high quality shell Dark brown colour on the chocolates with the logo of Mars in written format Fun loving and easy going Communications elements Brand visuals/ad imagery Taglines Brand Values Committed in providing suitable and transparent information about products. A Mars a day helps you work, rest and play, and Mars your day Quality, responsibility, freedom, mutuality, and freedom (Hoovers, Inc. (2012). Summary From the above analysis, it is observed that Cadbury is the famous brand for every customer. The consumers of all age group like the taste of Cadbury chocolates. By the brand audit of the Cadbury marvelous creation, it is observed that the brand uses psychographic segmentation to target the customers who are children. Although competitors provide similar types of products in terms of chocolates to the customers but still, for every occasion or celebration, Cadbury marvelous creation is the first choice of the customers. By providing the combination of the Jelly popping candy and Cookie Nut crunch, Cadbury has placed its unique image among the customers in all over the world. References Bhasin, H. (2016). Marketing mix of Nestle Nestle marketing mix. Retrieved on 27th March 2017 from https://www.marketing91.com/marketing-mix-nestle/ Brassington, F., Pettitt, S. (2003). Principles of Marketing. (3rd). Pearson Education/Prentice-Hall, NewYork, NY Haseeb. (2016). Marketing Plan of Cadbury, Retrieved on 27th March 2017 from https://marketingdawn.com/marketing-plan-of-cadbury/ Hoovers, Inc. (2012). Mars, Incorporated Marketing. Retrieved on 27th March 2017 from https://www.hoovers.com/company-information/cs/competition.Mars_Incorporated.4c766e2dbbb595a 9.html IPA, (2012). Cadbury Dairy Milk: A meetha journey. Retrieved on 27th March 2017 from file:///C:/Users/Guest/Downloads/cadbury-dairy-milk-2012.pdf Kerin, R. A., Hartley, S. W., Ridelius, W. (2013). Marketing. (11th). New York, NY: McGraw-Hill Irwin Nestle. (2017). Nestl Packaging. Retrieved on 27th March 2017 from https://www.nestle.com.au/aboutus/home/nestle-packaging-policy Reynolds, J., (2013). Dairy Milk launches Marvellous Creations brand extension. Retrieved on 27th March 2017 from https://www.campaignlive.co.uk/article/dairy-milk-launches-marvellous-creations-brand-extension/1175914 The economist, (2010). Cadbury Dairy Milk 2011 communication campaign by YPB. Retrieved on 27th March 2017 from https://www.efolio.soton.ac.uk/blog/pd7g10_mang6184/2011/01/20/cadbury-dairy-milk-2011-communication-campaign-by-ypb/

MM essay free essay sample

WT2 Real-time Earphone Translator can translate different languages in real-time. This feature could greatly satisfy different group of users like businessman, gregarious people and tourists. For instance, international tourists and businessman always have requirement of communicating with foreign people. As a result, they used to hire an interpreter or translator with them during the journey or communication (Stacey, R. , 2012), WT2 Real-time Earphone Translator can easily change this phenomenon. After users wear this product, conversation could become enjoyable and easier, they do not need to wait for the translation from their assistant anymore and can also avoid disclosure of information as well. There is not only formal international communication has need for WT2 Real-time Earphone Translator, this product can be also used in daily life, those young and gregarious people may also need it. Since they carry this earphone, they can talk with foreigners without learning their language and get familiar with them fast. We will write a custom essay sample on MM essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Considering the emotional benefits of the product as well. ( Baines, P., Fill, C. and Page, K., 2013 ) This high-tech product will not only help the communication become easier but can also let users feel upscale.By using breakdown method of segmentation, the customer groups can be determined with an essential and fundamental feature: having requirement of communicating with others by different languages frequently and having enough purchasing power. (L.P. Clarke, 1995)To satisfy this feature, international successful people like international businessman and tourists and rich young can be allocated to different customer groups.Some of established international tourists and businessman may prefer original methods to communicate with foreign clients such as hiring the dependable interpreter, so our customer must have the feature that willing to try new stuff and have finger on the pulse. As a result, the customer group of successful mans age can be determined as 30 to 50 years old with high income and career maturity. To another consumer group, their age can be easily defined as 18-25 sociable teenagers. Because young in this age stage has much more avant-garde consumption concept and would like to spend a huge amount of money to purchase upscale staff to show their power. (Baines, P., Fill, C., Rosengren, S., and Antonetti, P. 2017)London is one of the most famous international financial center in the world, which has much higher purchasing power and there is relatively more frequency international interactions than other places in UK, it is also a brilliant city for travelling. Therefore it will be more customers on housing ladder what satisfy the requirement of purchasing WT2 Real-time Earphone Translator in there.As international successful people, they are driving big brand business purpose vehicle because they already success enough with no need of showing off. They would like to attend a cocktail party and play elegant sports like goal to make contact with other successful people. This product can help them to make their work and travel become more efficiency and this upscale high-tech product can also reflect their success, strong practicability would be their optimal choice. On the contrary, the other consumer group rich young is happy to show off how rich they are. Therefore this consumer group p refer extravagant lifestyle, fancy cars and brand name clothes. This earphone is beneficial for young rich to show off and get honor from others to satisfy their vanity.WT2 Real-time Earphone translator can be used in both formal and informal talk, for international businessman, they can use this product in business meeting and daily communication; Tourist can solve the conversation issues by this product; For young rich, they can wear this earphone translator and get understand of foreigners words and makes socialising with foreigners easier. Success people used to concentrate on international news and financial magazines but rich young would like to follow fashion stars Instagram and Facebook, they do watch a lot fashion channel on Youtube as well. (The ACAM, 2017)The trend of globalization is becoming increasingly obvious nowadays, as an result, there is more conversation between different countries people. Learning new language is a brilliant way to keep mind sharp, but mens energy is limited, sometimes the input of learning a new language a nd its return is not proportional. Therefore WT2 Real-time Earphone translator can make communication become easier and enjoyable between people who dont know each others language. The WT2 Real-time Earphone translator contains six different languages what are English, French, Japanese, German, Chinese and Spanish. These languages contains 80% external population in UK. (Statistia, 2017)UK is one of the most famous multicultural countries, which means people live in there have a numbers of opportunities to interact with foreigners. As the UKs capital, perhaps it is unsurprising that London is the most linguistically multicultural part of the United Kingdom, Statista (2017) details 22.1 percent of its residents having a main language other than English. For both working or daily communication, language barrier is extremely problematic. As the pace of peoples life is speeding up, their living pressure is also getting higher, when they face the condition that need to talk with foreign people who cannot understand each others words, communication can only effect negatively and make embarrassed atmosphere. With this condition, understanding different languages is an essential requirement in this multicultural country. This product contains the most advanced technology in the world leads to high price setting as an upscale and high-tech product. It can translate different languages in real-time and help users to get rid of tedious manual operation. London is one of the city with the greatest purchasing power in the world, people live in there will desire this product more than other places not only because people in there is rich but London is also a multicultural city, there is numbers of people come from different countries speak different languages.After Brexit, there will be less interaction between Europe Union and UK, this may cause negative effect for WT2 Real-time Earphone translator because this product contains Germany, French and Spanish. After Brexit event, people come from German, France and Spain will be resistant to travel or living in UK which means this effect could decrease user group of this product. Opposite to this, there is an open policy to China such as Chinese can automatic ally change standard six months validity visit UK visa to 2 years validity visa freely. This policy can encourage the traveller from China increasing travel to UK, this is an increase of user group of WT2 Real-time Translator. Product Primary competitors Secondary competitorsWT2 Real-time Earphone Translator Google translator App Cambridge English DictionaryGlobal Voices interpreter company KKCL language schoolThe primary competitors of WT2 Real-time Earphone translator can be defined as Google translator application and Global Voices interpreter company. Google translator is a powerful application which contains 32 languages of speech-to-speech translation therefore this application can closely provide the same services with Earphone Translator and they have the most close positioning, target market and consumer group. This application is not only powerful in translation but also totally free which is its biggest advantage compare with Earphone Translator. But Earphone translator has its own strength, this product can get rid of tedious manual operation and the most essential thing is this is an Real-time translator, no delay in translation. Google translate needs long time to wait for translation and man ual operation which is its weakness. To compare with Google translate, Earphone translator need to focus on senior customer more because they need work or talk to be efficiently and they have the ability to ignore the price strength of Google translator.The Interpreter can provide the real-time translation like WT2 Real-time translator but it costs a lot as well and consumers may face moral hazard because if interpreter hide or change main information from the conversation can cause information asymmetry. Therefore the user of WT2 Real-time translator will not be bothered by this issue.The secondary competitors are Cambridge English Dictionary and KKCL Language School. These products can also solve translating problem indirectly because dictionary and language school both cannot translate in real time and need time period to search words in dictionary or learn a new language.With the trend of increasingly globalization and multicultural, the conversation between different counties will be risen. As a result, demand for translating different languages will be stimulated. Therefore WT2 Earphone have a promising field of market but it has to face the threaten from other competitors. The main resistance is from interpreters and translation applications. These two rivals both hold the price advantage compare with WT2 Real-time translator. But hiring interpreters does not suitable for daily talk and informal communication. There is also some potential moral hazard for hiring interpreters and translation application need tedious manual operation. As a result, WT2 Real-time translator can be defined as an upscale and high-tech product with its unique selling point- translating languages in real time and no need to worry about ethical issues and no longer waiting for translation.Reference ListACAM (2017) Trends in Youth Media Use HYPERLINK ;https://www.acma.gov. au/theACMA/acma-research-report-trends-in-media-use-by-children-and-young-people-generation-m2-usa-mcaf-2007-and-cpcla-2009-australia; https://www.acma.gov.au/theACMA/acma-research-report-trends-in-media-use-by-children-and-young-people-generation-m2-usa-mcaf-2007-and-cpcla-2009-australia Accessed: 26 July 2017Baines, P., Fill, C., and Page, K. (2013) Essentials of Marketing, chapter 2 Marketing Strategy Planning pp. 37-49.Baines, P., Fill, C., and Page, K. (2013) Essentials of Marketing, chapter 6 Business and Organizational Customers and Their Buying Behavior pp. 166-182.Baines, P. , Fill, C., Rosengren, S., and Antonetti, P. (2017) Fundamentals of Marketing, chapter 4 Marketing Environment and Strategy pp. 106-113Baines, P., Fill, C., Rosengren, S. , and Antonetti, P. (2017) Fundamentals of Marketing, chapter 5 Market Segmentation and Positioning pp. 127-137Clarke,L.P.,(1995) Market segmentation: Methods and applications. pp. 343-368Stacey, R.(2012) 15 Tips To Overcome Language Barriers Business 2 Community HYPERLINK ;https://www.business2community.com/travel-leisure/15-tips-to-overcome-language-barriers-0118452; https://www.business2community.com/travel-leisure/15-tips-to-overcome-language-barriers-0118452 Accessed: 16 January, 2012Statistia (2017) Languages in the United Kingdom Statistics ; Facts HYPERLINK ;https://www.statista.com/topics/2288/languages-in-the-united-kingdom/; https://www.statista.com/topics/2288/languages-in-the-united-kingdom/ Accessed: 05 August 2017